My Favorite Apps For Planning Out Social Media Posts

Social media can be a powerful tool for growing our business and our brand. There are lots of ways to connect with potential clients and delight our current customers. But just like any other tactic for growing our online presence, consistency is key.

Showing up regularly builds trust and shows that we are active within our businesses. But I know that it can be overwhelming! We have lots of other things to do, and sometimes curating our posts is the last thing on our mind.

That's where using third-party apps can be really helpful.

I wanted to talk about just a few of my favorites in hopes that you can find something new and helpful to grow your social media presence.

Later App

I use this app on the daily. I love that the free version has options for posting to Instagram, Facebook, Twitter, and Pinterest. You can save hashtags as captions and can add them to posts with a click. You have a calendar view of your posts as well as a visual planner so you can see how your posts look next to each other.

If you have a business profile on Instagram you can have Later auto publish for you or send you a notification for you to manually post it. It's an absolute life saver for me as a busy mama so that even if something happens during my day I know that my content will post regardless.

There are a few downsides to the free version. You can't auto publish carousels of photos, and you can't publish a comment with your post (I know some people put their hashtags in a comment). But with the upgraded version comes many more tools and options.

Google Sheets

I use Google Sheets to help remind me about my post categories and the photo topics I try to use to tell my brand story. Having that refresher, and being able to see which post categories I haven't used yet for that week is really helpful. Sometimes I even type out captions on the sheet so I can keep better track of what I'm doing.


Planoly is similar to Later, and has really feminine feels. Before I started using Later I was using Planoly. It has many of the same features including captions that you can save and add with a click, and the ability to post to more than one social media profile.

However, I wanted to post to Twitter and Facebook and that wasn't included in the free version of Planoly. But it does have the capability to auto post to Stories which can be a HUGE advantage. And Planoly has it's own templates for stories which I find to be really beautiful.


Okay gals, so I don't have a whole lot of personal experience with Plann. I've downloaded it on my phone twice and didn't use it. At the time there weren't very many things you could do with the free version, which I base a lot on because it's what's accessible to anyone not just those who can afford it.

That being said, I know of several people who use it including Jamie Dana (@jamiedanahairstylist) and in the past Jenna Kutcher (@jennakutcher) and I believe Hilary Rushford (@hilarrushford) have mentioned using it.

I believe it has many similar functions as Later and Planoly including autopublish options and a visual planner.

So there ya go! It's not an all inclusive post about all of the possible apps you can use to plan out your social media, but I hope that even knowing about a few of my favorite top suggestions can be helpful to you.

Have you used any of these? Let me know! And if not, what's your favorite app for planning social media?

-Brianna K.

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