Updated: Feb 28, 2020
So you just got 10 new shirts in the mail to sell in your boutique and you want to post about it. Do you grab your iphone and snap a quick photo...again...or do you hire someone to take photos for you and post later?
If your first thought is to click out of this because you know that I'm a photographer. Hang tight! Because my heart really is to help you grow your business.
So go down this road with me for 1 minute...
If you've been in business for two seconds you know that the competition is steep out there! There are lots of businesses doing the same thing, and consumers have more options to choose from than ever before. So you have to be more strategic and thoughtful, especially if you have to stick to a smaller budget.
I want to share with you how having a professional photoshoot can boost your small business's brand image as well as give you a few questions to ask yourself to see if it's the right move to make for you and when you might want to schedule a session.
So what are these 7 benefits? I'll get right to it.
Help you stand out.
Make you look more professional
Increase the perceived value of your products
Help you be more strategic and thoughtful about your marketing
Capture the essence of your brand not just get a photo
Give you the opportunity to be IN your photos not just take them
Make sure you have high quality photos that can be used for in multiple places (website, social media, ads, print etc.)
These benefits aren't something I just pulled out of thin air either. There's a reason that companies like Target, Vici, Vans, Gucci, Starbucks (need I keep going?) have professional teams of people come out to get photos. They use them everywhere! And they help them draw in their ideal customers so they can keep growing their business.
But I hear you saying, "Well, Brianna, I'm not a big brand and I don't have the same budget as any of those companies," and I hear you. I'm right there with you in the small business arena.
And before you ask yourself the following questions I'd love for you think of one thing and that is this...WHERE DO I WANT TO BE IN 2 YEARS? If you can honestly say that you don't really see yourself growing, and you have little to no desire to research ways to get more professional photos for your business (because it's possible with even a small budget) then skip the rest of this.
But if you're like me and you want to grow a solid business that's seen as an industry leader or a go to brand then ask yourself these questions to see if scheduling a professional photoshoot is right for you.
Who is my target market? Do they like professional photos?
Is my business the type of business where professional photos are common in order to sell products or services?
Why do I need photos? And what is my goal? Do I need to run ads, make a website that brings in customers, or kill it on social media?
How skilled am I with my phone or personal camera?
Do I want to grow my brand and be seen as someone who really knows what they're doing?
And in case you need one more check list, you can see if any of these fit you.
You want to build a brand that doesn't look "local only" and you want to sell to or draw people from other places
You want to charge more for your products or services
You want to be in the photos so your customers can get to know you better
You don't have a lot of time to put towards taking and editing high quality images
You don't know how to take quality, story-telling photos
If you answered yes to any of those questions then you might really want to consider getting professional photos for your business. Ask around, find someone you click with that is in your area or will travel, look at their photos, and talk to them about how they can help you get what you need so you can add more personality and quality to your brand image.
If you're looking for more ways to boost your brand and you want to make sure your Instagram is up to snuff go download my FREE Branding Guide. It walks you through how to pick a color palette, what you need to put in your bio, and so much more.